Core Values
Trust
As an agency that champions the empowerment and strengthening social standing of the Bumiputera community, it is of great importance for TERAJU to be the trusted brand in order for our vision and mission for the Bumiputera can and will be achieved.
Equitable
We aspired for the economic growth in the country, as well as access to financing, are equally distributed and offered across communities in Malaysia.
Resolve
After more than 10 years driving the Bumiputera economic agenda to higher trajectory, we are on the right track to continue strengthening the socioeconomic status of Bumiputera, especially in facilitating the pursuit of navigating through the challenging start-up ecosystem such as funding, competition, diversity and inclusivity, and regulatory.
Accelerator
We are committed in our efforts to to nurture and empower Bumiputera start-ups, as well as providing mentorship and educational components, through our cohort-based programmes.
Job Creation
We believe in the central role played by start-ups and young firms in creating jobs, as well as bringing innovation to the market. Through TERAJU’s programmes, we hope for higher participation among Bumiputera in the start-up ecosystem and eventually, creating more opportunities for the community.
Universal
At TERAJU, we aim to make the pathway into the start-up ecosystem more accessible in order to create a more inclusive and diverse future for the sector.
Principles
Creating a sustainable Bumiputera development ecosystem with an economic distribution that is fair, equitable and inclusive.
